Its business model is to provide pay-for-service radio, analogous to the business model for premium cable television. Sirius channels are identified by Nielsen Audio with the label "SR" (e.g. ![]() A subset of Sirius music channels is included as part of the Dish Network satellite television service. Music streams on Sirius carry a wide variety of genres, broadcasting 24 hours daily, commercial-free, and uncensored. It now provides 69 streams (channels) of music and 65 streams of sports, news, and entertainment to its subscribers. ![]() Headquartered in New York City, with smaller studios in Los Angeles and Memphis, Sirius was officially launched on July 1, 2002. Sirius Satellite Radio was a satellite radio ( SDARS) and online radio service operating in North America, owned by Sirius XM Holdings.
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